Senior Manager, Acquisition Marketing, Bozzuto
As a mobile marketing agency, Intrinsic Digital understands the challenges faced by the ownership, marketing and operations teams in the industries we serve — and the need to show real results. With access to years of mobile location data, we help our clients understand where prospects and customers live, work and play. We deploy highly targeted and effective location-based marketing campaigns, with striking creative ads and videos across all consumer devices (including mobile and connected TVs). Our mobile marketing agency helps generate:
Geofence advertising is creepy magical, and a central component to an effective location-based marketing strategy. A geofence is a virtual or digital fence drawn around a real-world location or “point(s) of interest” (POI). This virtual boundary can detect smartphone users and send them targeted ads on their mobile applications.
When a user returns home and connects to their home network, cross-device matching enables us to reach users across all their other devices including desktop computers, tablets and smart TVs. Geofencing is based on an anonymous device ID, not browser cookies, so you can be confident your advertising protects user privacy and future proofs your marketing when cookies are phased out.
Cord-cutting trends among consumers have democratized big-screen advertising for companies, making it accessible to reach their audience on popular streaming platforms like Hulu and Sling TV. This emerging technology is known as OTT (Over the Top) and CTV (Connected TV) advertisement.
When paired with location-based marketing, OTT/CTV advertising provides a powerful channel for our clients to reach their target audience via 15-30 second unskippable commercials. Imagine being able to show a video ad to a prospect or potential customer who walks into a competitor’s location. Intrinsic Digital delivers this and more.
There is no destination in life or work. Digital marketing has no finish line – it is always changing. We look for team members that want to join us on that journey. Are you our next Intrinsic team member?